Design . Development . Strategy

SPECIALIZED BICYCLE EQUIPMENT AND APPAREL

In 2015 Specialized brought me in to manage the design team for Equipment. This included Apparel, Accessories, Saddles, Helmets, and Footwear. I personally designed some of the collections. More importantly, I ensured that the teams cooperated and shared knowledge and details across the group. I initiated and lead the team on research and inspiration trips and put together seasonal directions across the whole product group leading to a more unified line with a distinct aesthetic and harmonious color palette.

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