Design . Development . Strategy

SPECIALIZED BICYCLE EQUIPMENT AND APPAREL

In 2015 Specialized brought me in to manage the design team for Equipment. My role was leading the design team for Apparel, Accessories, Saddles, Helmets, and Footwear. I personally designed some of the collections. But more importantly, I ensured that the teams cooperated and shared knowledge and details across the group. I initiated and lead the team on research and inspiration trip and putting together seasonal direction across the whole product group. The end goal was a more unified line with a distinct aesthetic and harmonious color palette.

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